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With mobile apps, the customers get the benefits of speed and simplicity. With the buying process becoming simpler, an increase in sales is assured. Add other features like discounts and notifications to it, and you have pleased customers willing to come back to your business.

The product may then be sold to the consumer by any of the organization under its brand name. For example, a car manufacturer may purchase some of its accessories from another company and then sell the finished product to its customers. A lot of revenue in e-commerce is garnered from B2B type of internet commerce. The overall spread of the Coronavirus pandemic has disturbed how individuals purchase items and administrations and how they see online business.

  • One of the great examples of this technique is IKEA, which is using AR to showcase its product’s real-time dimension and looks, to a potential customer in their own space without leaving their homes.
  • In E-commerce, users can buy and sell products or services through internet connectivity.
  • Using an app for online shopping has become an integral part of people’s lives.
  • Similarly, Vodafone India has signed agreements with ICICI bank to launch mobile payment services.
  • Any store owner who has a well-designed mobile app has a significant competitive advantage in the market.

With better customer experience comes higher conversion rates that help businesses enhance their services. It is easy to carry a mobile device anywhere, access stored data, and get the maximum benefit from its features. The present online store must be accessible 24 hours per day and on different channels perform. Robotizing client care can save Web based business organizations time, money, and human asset. Also, without staff from responding to monotonous inquiries permits them to zero in on additional difficult solicitations.

Mobile gaming is overtaking desktop gaming due to its accessibility and more youngsters using smartphones. Financial transactions are one of the most significant utilities of M-commerce. The convenience of accessing bank services any time and anywhere is a notable advantage of mobile banking.

With increasing the need of eCommerce industry, every businessman is looking to have an online store where they can sell their range of products and services. One can get a lot of benefits by opting for eCommerce as it delivers a comprehensive range of benefits to retailers and merchants. These days, people do not just simply navigate and buy products with a couple of clicks and be done with it. They want to share pictures on the social media accounts before the purchase for some advice from friends, or after the purchase to share the joy. They want to save products on their wish list to come back to it later. All of these come together for a great customer experience and improved conversion rates.

What is M-Commerce? – Mobile Commerce in India

In contrast to practical shopping, e-shopping has virtual stores which function on apps or websites. The public can go through these shops by easily sitting on their couch and viewing as many products as they want without the energy investment of a seller. M-commerce is available anywhere users can access through smartphones and tablets. The rise of the gaming sector in India is mainly due to the adoption of digital devices by a growing population.

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In E-commerce, users can buy and sell products or services through internet connectivity. You can definitely send out email messages about sales or new products, but the direct mobile notifications are made possible by a mobile app in a way that the websites cannot. Push notifications are unobtrusive and instant, which makes it a great option for the businesses. This is also one of the reasons why your brand needs a mobile application.

Benefits of M-commerce

In this category of transport booking, food ordering, and even grocery deliveries. And the server was developed in late 1997 at Logica and this won the Financial m commerce stands fors award for “most innovative mobile product,” in 1998. It is for both Businesses to Business transactions and business to Consumer transactions.

Many big companies like Samsung, Sony, and Motorola are launching their new products on specific M-commerce platforms to give customers certain advantages. Other benefits of m-commerce include a wide variety of product options and services for the customers. Also, the whole process becomes automated when you are trying to sell products on an M-commerce platform.

The Mobile Commerce market in India is witnessing increasing collaboration between service providers and banks. Most of the mobile service operators are having tie-ups with leading banking service providers to provide mobile payment facilities. For instance, Bharti Airtel and Axis Bank have a partnership for providing banking services through the Airtel Money platform.

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There is an abundance of opportunities and SMEs must adapt to take advantage of this. Looking at the differences, it seems that although M-Commerce is a sub-branch of E-commerce and is derived from it, it has higher proficiency in today’s time. In terms of connectivity, portability, and trackability, M-Commerce excels further in comparison to E-commerce. Since M-Commerce is based on mobile devices which are found more in number among the public than desktops and laptops, it has an upper hand.

This type of M-commerce transaction is carried out over a secure network, and the banks provide dedicated apps for these transfers. B2A services have grown considerably in recent years as investments have been made in e-government capabilities. Consumer-to-administration refers to transactions conducted online between individual consumers and public administration or government bodies.

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From one person to another makes the money transfer safely and securely. We are one of most reputed Digital Marketing Training Institute in Noida, India. Since 2013, We have trained more than 10,000+ people across the country with Digital Marketing Course which empower individuals for both personal and professional growth. We have the most experienced Digital Marketing Trainers in Noida. Here above mention image represents the sales growth of e-commerce according to the year wise.

M-commerce helps businesses to reach customers through different channels, that includes both physical stores and online shops. It is nothing but buying and selling goods and services through wireless handheld devices like smartphones and tablets. M-Commerce, also known as mobile commerce, enables online sales and purchases of goods, services and information via mobile devices. Despite being relatively new, much like e-commerce, mobile commerce is dominating consumer choices over physical visits to shops.

mobile commerce

For example, individuals who could prepare food could arrange food online through food conveyance applications, like Zomato. Individuals who ran out of goods could arrange it through the application from the close by stores and it was helpfully dropped at their doorsteps. Ecommerce with AI- If you want to create a personalized experience and driving conversions remains the number one goal for all E-commerce businesses. AI is permitted to enhance and customization all specialized information and information about the client.

These business transactions occur either as business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business. The terms e-commerce and e-business are often used interchangeably. The term e-tail is also sometimes used in reference to transactional processes for online shopping.

In 2018 $501 billion was calculated and it is expected to grow up to $740 billion by 2023. And with this, the future growth starts with the wide technology benefits. Therefore everything is moved within that portable device starting from the location search to the order tracking. And in India, there are some initiatives taken that help in the scope, that as the UPI, Digital wallets, GST implementation, Skill India, and Digital India. Google Pay or PayPal payments – we can also opt for mobile payment options like these for contactless payments from both android and iOS devices.

Connectivity – As a reflection of the above point, larger connectivity is more prominent in M-Commerce while Ecommerce shows smaller connectivity. Since work today runs on mobile phones where the majority of the population has a personal mobile phone, M-Commerce has more connectivity. It is also powered by the internet where retailers function their trade through the means of e-stores on websites and software applications. By 2023, there comes the biggest trend of m-commerce is market growth.

  • Hence, businesses have an opportunity to target a large user base using M-commerce.
  • Using mobile ticketing, a user purchases tickets through mobile devices.
  • The aim of introducing M-commerce is to help users access services through mobile devices.
  • M-commerce allows businesses to send notifications and alerts on time to promote their sales and services.
  • In addition to this, some companies are bringing in cutting edge technology like augmented reality with M-commerce platforms to give better user experience to their customers.
  • Additionally, mobile analytics provide insights into customer shopping behavior, patterns, and history.

Many branches of government are dependent on e-services or products in one way or another, especially when it comes to legal documents, registers social security, fiscals and employment. The key advantage of m-commerce services is the mobility of conveniences. Mobile commerce allows users the ability to execute transactions regardless of the location and time. With such uniqueness, mobile commerce has experienced relatively greater success in markets like Japan in regards to individual adoption rate. In comparison, this novelty technology has yet to achieve widespread popularity in other markets like USA, Australia and Singapore.

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If you don’t have a smartphone, you can’t download the applications in the first place. As a result, customers are likely to come back again after making their first purchase. M-commerce has made online purchases more accessible to people living in rural areas where laptops and desktops are not common in sight. It is easier to compare the different prices of products on the same platform. At the same time, you can purchase products straight from your mobile phone while you are on a commute or in your bed. Mobile banking- payments through online mode have been becoming normal these days.

Depending solely on shopping patterns and individual preferences with mobile apps, you get to offer customized content to the customers. And, the customers will absolutely love it (if you don’t end up spamming them with it!). Mobile applications can use the location, social media profiles, interests, products, and more to bring the users exactly what they are looking for. All purchases, transactions, and services accessed through a mobile device come under Mobile Commerce.

Ecommerce makes new opportunities for earning profits through online activities. With the beginning of information technology the manner we do business has totally changed. It exchanged from traditional commerce to electronic commerce, paper cheque or money to electronic payment system and paper or postal invoice to electronic invoice etc. E-commerce stands for electronic commerce and performing business online and electronically. The E-commerce has entirely transformed the conventional perception of business.

While ordering the product, the payment is made super easy through the mobile network. Using UPI and internet banking, customers can order what they want. In E-commerce, users use only web store for purchasing or selling products. One of those things is to use m-commerce to its optimum potential and boosting your sales through an optimized mobile application.


Here we attempt to investigate the new patterns in online business. Shettar, M., recommended that legitimate information and comprehension of lawful system and conceivable issue and hazard the board is needed for organizations nowadays. The developing web based business in India has pulled in the consideration of worldwide players as well. With the increment in SMEs, FDI, and MNCs increasingly more work openings are allowed to customers, in this manner expanding their purchasing limit.

Among the hot productsthis season for mobile shoppers are sunglasses, cotton apparel, tees, shorts and caps and among the favourite colours being white, blue, green, black and cream. Mobile ticketing is yet another vital service of Mobile Commerce. Now, people need not wait in a long queue to purchase tickets for trains, flights, movies, events and more. Using mobile ticketing, a user purchases tickets through mobile devices. Mobile trading refers to trading in the stock market using a smartphone or tablet. Mobile trading apps offer users the convenience of checking the stock market’s performance using a mobile device.

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